Headshots are a specific sub-genre of portrait photography. Unlike full-body shots or waist-up portraits, headshots are typically focused on the face only, often without any distracting props or backgrounds.

Headshot photographer can take a picture of someone’s face, it takes a true professional to get a great headshot. The best headshots will showcase the subject’s strengths and make them look authentic, not like a staged “pretty smile.” It is important to capture their personality through their expressions – be it an enigmatic Mona Lisa smile, a mischievous glance, or a pensive gaze. Headshots should also be well lit and sharp – avoid dark shadows or blurry eyes.

In addition to capturing the subject’s strongest qualities, the best headshots will be engaging. They should be able to convey some kind of emotion or story, grabbing the viewer’s attention and making them want to know more about the subject.

Lastly, the best headshots will be composed with a strong eye-line – whether that is straight on, looking down, or slightly tilted. It’s also important to avoid double chins, so it’s worth pushing your chin forward and down when you pose.

Strike a Pose: Choosing the Right Headshot Photographer for Your Needs

Before the session begins, it’s a good idea to talk with your client to find out exactly what they are after. This consultation can be conducted over the phone or face-to-face. I highly recommend talking to your clients rather than emailing them, as this will help them relax and feel more comfortable during the shoot. You can also use the consultation to learn more about their occupation and if they plan on using their headshots for corporate materials. For example, a business lawyer may prefer a clean white background, while a yoga instructor might favor a more natural image.

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