Every device connected to the internet has an IP address score which allows that device to communicate with others. It’s like your home’s street number, your email address, or even the hotel you stay at – it identifies who you are online and how you can be reached.
For businesses that rely on their sending reputation, maintaining a good one is essential to ensure emails reach customers’ inboxes rather than spam folders. However, there is more to IP reputation than that, and a company’s overall standing may seem out of their control. That’s where IP fraud scores come in.
Unveiling IP Address Scores: Evaluating the Trustworthiness and Risk Level of IPs
An IP fraud score measures the integrity of an IP’s behavior, and is based on its relationship with malicious actors, its connections to suspicious domains, locations, or internet objects, as well as its history. Having a history of sending phishing emails, being associated with bulk spam, or displaying other suspicious behavior can negatively impact an IP’s reputation and make it more likely to be blacklisted by mailbox providers.
To minimize the risk of bad actors entering a business’s website and committing fraud, it’s essential to check an IP’s reputation regularly. To help businesses with this, a variety of tools are available that can provide an instant overview of an IP’s current reputation. One of the most popular is Sender Score, which reveals how mailbox providers see an IP address using a simple scoring system of 0-100. However, there are many other options, too.